We launched the multi-tenant WordPress Marketplace! 🎉

WPCS Explained. Easy and funny(-ish)


Building a Website as a Service is hard work. So at WPCS, we wanted to lighten the mood a little bit.

We explain the features and benefits of our platform the way we would do it if it were a Friday afternoon. You know, with a beer in hand.

No time to watch? Here’s the message:

A lot of time is spent building websites

Websites are like islands all alone in the world

Because your clients can’t manage and optimize your work

You end up managing and optimizing every single website manually

That’s very unscalable

We have a solution

Stop creating individual websites 

Start building website products 

Here’s how that works

WPCS created a platform where you can

Build any WordPress website

Use this website as a product to sell at scale

You can monitor and analyze all your products

And make improved new versions for everyone

Plus, you can standardize and automate the sales and onboarding process

Never before has a platform launched specifically designed to create multiple website products to sell at scale.

Save your Intellectual Property, start a WaaS

How much does a website cost? A general guess is between €1,000 and €150,000. A thousand euros means that your nephew has put it together, one hundred and fifty thousand means that you expect to serve millions of people.

How do I know this? In my early days, I’ve made websites myself for 1000, – which really weren’t worth more than that. And as my career developed, I’ve been involved in projects on the other end of the spectrum.

The difference in quality, regardless of the expertise of the makers, often lies in how much time can be spent on development.

Did you know that 80% of all consumers first check a company’s website before making a purchase? Also, 87% of all consumers start their purchase with online research, regardless of whether the purchase is online or offline.

It should go without saying that websites are very important to promote companies or products. But strangely enough, websites themselves are often not a product.

There is little infrastructure to enable developers to mold their craft and expertise into a product form. Once the website is finished, you hand it over. Often including the intellectual property and value, you have created.

This is a tragedy. Especially for freelancers or agencies, as they have to start over for every client. The clock goes back to zero.

You may think, what about Managed WP Hosting? Well, these are intended to manage all kinds of individual tailor-made websites.

OK, so what about Multisite? That is pretty close, but the underlying infrastructure is clearly not intended for that. We dedicated this article to explain the benefits and pitfalls of using Multisite.

The fact that these providers exist already indicates the desire of developers to optimize their workflow. The existence of WaaS companies that run on Multisite illustrates that everything is done to make this possible, but based on faulty technology.

The technology to build a website product, complete with a product prototype and blueprints, didn’t yet exist (more info about that here).

This is strange because creating websites is a craft. The result of years of work is often a corpus of similar websites that iterate on something you have become very good at.

It is a shame that freelancers and agencies transfer this value at the end of each process. Also, it is evident that WaaS companies that operate on outdated technology yearn for innovation.

How to capture this value in a website product that you can continuously optimize and improve, ideally built in WordPress?

Introducing multi-tenant WordPress

“Wait, what is a tenant?”

Let’s put it this way: WPCS has built a big apartment building – in space obviously. Your ‘WordPress product’ acts as an entire floor. Your prototype is the blueprint of each apartment on that floor. Each time you sell a website, this customer becomes a “Tenant” on your floor. Each tenant receives a new apartment, based on your prototype. This means that a Tenant is your customer’s WordPress website.

Now that we got that out of the way, let’s do a little bit of tech-talk:

We use Kubernetes’ container orchestration tools to automatically scale and manage highly available digital products to multi-tenancy without ecosystem limitations.

We’ve used this technology to build a cloud hosting platform that’s optimized to bring WordPress to scale. This means that our Kubernetes cloud infrastructure makes WordPress products natively multi-tenant and solves all problems associated with other technologies, such as WordPress Multisite. All tenants share the same WordPress functionality but are separated in the database.

In layman’s terms: We offer the opportunity to standardize and duplicate any website to any degree and automate the entire process from sale to launch. When you’re done, you’ve got an automated selling system that makes sales and deploys your websites without you hardly lifting a finger. We create multi-tenant WordPress websites that are unified in management, updates, monitoring, and infinitely scalable.

This means you can create a WordPress website, just like you normally would, but treat it as a prototype that contains your intellectual property.

In short: it’s the World’s First SaaS platform specifically created to let anyone start a Website as a Service business. No coding knowledge required.

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