Did you know that long-tail searches AKA “intent-based search” make up 70% of traffic?
Boston Consulting Group found that personalizing your website for intent-based search can boost sales by 30%.
Meanwhile, Sitecore reports that 70% of enterprises worldwide consider themselves search customization specialists, while less than 40% use even basic data to support their strategies.
In other words, your business is likely among those not capitalizing on a HUGE opportunity that most other businesses seem to underestimate.
But there’s more: Long-tail search not only makes up for 70% of traffic, this type of search also converts up to 2.5 better.
The key to driving digital discovery, engagement, and revenue are to meet clients at their moment of intent with the answers they need.
But, our research shows that there’s one thing stopping most businesses from consistently ranking at the top.
Here’s how franchises, chains, and multi-location businesses should use this info: focus on organic traffic.
Organic searchers have intent. Organic traffic finds you via long-tail keywords.
But, even if you did everything right, there’s one thing stopping businesses from consistently ranking #1.
There’s one crucial step that must serve as the backbone of all multi-location-focused local SEO activities that come next.
We learned that especially franchises and chains do not have this crucial backbone.
I prepared a research article using Google data, expert sources, and a case study from our platform.
This research article illustrates how to outrank competitors by 12x.
But before you read the case study, let me introduce myself. My name is Roger Rosweide and I’m an award-winning entrepreneur and co-founder of WPCS.io.
Our startup is backed by industry-leading names such as Porsche and Axel Springer because we’re the first to successfully introduce multitenancy to WordPress.
It’s a bit out of scope to explain what this innovation technically means right here (but I’m happy to at a later time).
But the result is a cloud hosting platform where companies can manage and develop an unlimited number of websites as if it’s only one.
WPCS allows you to save time, money, and resources while succeeding in centrally controlling all your websites while decentrally handing over management of the content.
Up until recently, our marketing and sales focus was completely geared towards agencies.
If you build and manage websites for other businesses, as agencies do, WPCS is a game-changer because you can still give restricted access to individual sites to your customers.
And that, as it turns out, seems to be the reason why franchises and chains suddenly started contacting us.
As the franchisor or corporate marketing department, you keep control over website performance, design, and franchise guidelines.
But, you give your franchisee or location manager access to the site to help each location consistently rank #1 on Google.
We did our research and combined all our learnings in a research paper.
This research case breaks down:
Want to read the full Research Paper? Fill in your email address and we’ll send it to you.
Want to fast forward and find out how you can use this information for your business?
We’re happy to condense our research and help you during a quick 15-minute call.
I look forward to meeting you.
Multi-tenancy is so much better than multisite. With multisite, there are plugin incompatibility headaches and then network chaos at scale.” – Boun Vilailat, Austin TX
“We have a window of technical advantage to exploit until the world catches onto multi-tenancy … ” – Ken Lyle, The Tattoo Platform
They’re building the next iteration of the WaaS model, I’m seriously impressed. This is going to be game changer” – Dustin Snider, WP-SaaS Host
Roger Rosweide is a co-founder of WPCS.io the WordPress multi-tenant cloud platform. If he’s not creating content, helping to figure out what WPCS is and where it’s going, he’s having a huge bucket of responsibilities dumped on his head daily, while trying to be an awesome co-founder for Wijnand, Dexter, Sybren, and the rest of the team.
Don’t miss out >>