The Fysiotherapie4all WaaS (Website as a Service)

“It took us days to weeks to build new websites for partners, even though they were based on our successful product. Managing our websites took a large chunk out of our month. Turns out replicating success isn’t as easy as duplicating a website, managing it like a SaaS takes even more time! We were seriously concerned about the scalability of our portfolio, while our customers were anxious to work with us. Turning to WPCS for help solved all our scalability issues, as well as delivering us top-level service and an amazing product for our customers. I highly recommend it!”

Maikel Korbmacher, CEO Fysiotherapie4All.nl (April 6, 2021)

What they offer:

Fysiotherapie4All is one of the biggest online platforms in the Netherlands regarding physical therapy. They have thousands of articles on every relevant subject and daily connect hundreds of people to physical therapies in the Netherlands. 

Because of their incredible status as an inbound platform for physical pain, they started to offer websites and lead pages to physical therapists as part of a franchise/partner offering. 

If you’re looking dig into the entire 27 page case study that proves how 1 of Fysiotherapie4all’s franchise locations outperforms the corporate website (we call it “David vs. Goliath”), click here.

Unscalable development & costly maintenance

Before moving to WPCS, their entire digital presence was built with Joomla, which was both inefficient and unscalable. It took days to weeks to build a new website or set up new lead pages for clients. Individual management and improvement of the website cost too much time, money, and energy.

Investment needed

As part of their ongoing services, Fysiotherapie4all’s agency built a high-level website WordPress website specifically tailored to the needs of their customers and that was modeled after the success of their platform. The product is a complete website, including lead pages.

Since they have the agency on retainer, the investment came as part of their monthly budget. Because they knew how to model the success of the Fysiotherapie4all website and transform that into a killer WaaS (Website as a Service) product, the delivery time was about 2 weeks.

Migration Method

After delivery of the website, they imported the website onto the WPCS platform using the All in One WP Migration plugin. At that time, WPCS hadn’t launched its own migration plugin yet (to find it, click here). After importing the site, the WPCS natively turned the product into a SaaS through their WordPress multi-tenant cloud platform.

The result

With WPCS, Fysiotherapie4all can launch new websites and pages automatically. They use Tenant Snapshots to streamline the launch of new websites and automate the process.

With WPCS, maintenance was brought back to 1 FTE. Using the WPCS’ Versioning System, they’re able to sustain a safe, continuous development cycle with just a one man dev team.

The result is a cloud hosted, high-performing website product that can be automatically launched within a minute for new franchise partners. Using the API, all websites are automatically launched through WooCommerce and CRM is updated. Websites are highly available, automatically scalable, and are self-hosted on our multi-tenant WordPress cloud hosting platform. Above all, each tenant enjoys a complete stand-alone WordPress install which makes their solution fully GDPR compliant. 

With the WPCS platform, Fysiotherapie4All can now centrally improve its product and push changes to all websites as one. Using a CI/CD pipeline, they can confidently deploy new partner websites and keep their entire stack up to date. Backups are automatically created twice daily. Using the WPCS’ Versioning System, they have effectively turned their franchise into a WordPress-based SaaS.

Within minutes, they turn this: 

Into this: 

The results:

• Full automation
• Unified development
• Complete control
• Money saved

Tenfold more resource efficient. 

Maikel Korbmacher, Fysiotherapie4All’s CEO, stated that his team can now focus completely on building just one amazing product that provides value to thousands of physical therapists in the Netherlands. It effectively diverted 2 FTE from manually managing new websites to continuously improving their product and onboarding new partners. The WPCS platform takes care of all infrastructural needs necessary to manage all their websites at scale. 

If you’re looking dig into the entire 27 page case study that proves how 1 of Fysiotherapie4all’s franchise locations outperforms the corporate website (we call it “David vs. Goliath”), click here.