Since the beginning of WordPress, 3 scaling issues have existed that have challenged the ecosystem. We can divide them into three domains: Technical scaling, development scaling, and business scaling. Here’s how to solve all three.
First, there’s technical scaling, being able to mitigate a large influx of traffic immediately. Due to the complexity, WordPress based companies have often chosen to outsource this component to managed WordPress hosting companies (- which offer customised solutions to this problem.) Hosting companies such as WPEngine, Flywheel are all solving this scaling issue with cloud infrastructure that provides high-available websites.
Although we can’t speak on the precise infrastructure of each of these companies, we know that a few of them offer the same worldclass, high-level cloud infrastructure as WPCS does that runs on Kubernetes.
Second, development scaling. As a business grows and earns more traffic (and thus scales) traditional WordPress development becomes a challenging task, as continuation of service becomes essential and release failures become more and more impactful. Some managed hosting companies have begun to include features that enable you to update plugins or create backups, though developers generally still feel the angst of making changes. The reason for this angst is a lack of a safe development cycle, made possible by cloud infrastructure that enables central development and controlled deployment.
WPCS is the world’s first to introduce the dominant cloud architecture of SaaS, multi-tenancy, to the WordPress ecosystem. Multi-tenant cloud architecture makes central development, controlled deployment and distributed monitoring possible. In addition, multi-tenancy based applications can provide an additional layer to allow for customizations while still maintaining the underlying codebase.
Only with WPCS, users can create Versions of their WordPress-product that can spin up highly-available tenants that have shared functionality but separate content.
In doing so, WPCS enables any WordPress-based business to easily leverage the full potential of the cloud to build and manage multi-tenant WordPress applications with unlimited growth capacity, without the need for intricate technical cloud knowledge.
In short, with WPCS, you can manage and continously develop thousands of single WP instances as one. Plus, you never need to write a single line of code (if you don’t want to.) We enable customers to leverage WordPress as a base for product-based and SaaS initiatives over the entire spectrum of the ecosystem.
Website builders see margins decrease as they’re now competing with low-touch, low-code website solutions. Transitioning from a project-based model to a product-based business model enables agencies to secure healthy profit margins, monthly recurring revenue and maintain a competitive edge. In turn, product-based companies are more valuable and are sold at a larger premium.
WPCS believes that there’s a necessity for all project-based web agencies to transition to (or at least add) a product-based business model like a SaaS or WaaS (Website as a Service) in the near future.
Finally, there’s business scaling. This means having processes and systems in place that can handle a large influx of customers, and are able to manage them centrally as a business scales. In addition to onboarding and management, other business aspects need to be communicated with a CRM (to track customer lifecycle and plan management.)
Automating business processes can be done with plugins such as WP Ultimo, Groundhogg, or through services provided by hosting companies such as Dollie, Wonsta, or WPEngine. However, you will inevitably run into enormous issues if haven’t solved the first two aforementioned scaling problems.
From development issues in terms of updating plugins safely or stalling of general development, to complete clusters crashing due to technical issues, the examples are multitude. In order to turn WordPress into a low-touch SaaS, you must solve all three scaling problems simultraneously.
The evidence for this is clear: since the supporting ecosystem and infrastructure wasn’t in place (until now) to support initiatives with these endeavours, we haven’t seen an adoption of WordPress to build SaaS solutions.
How to solve all three simultaneously
WPCS is the first to solve all three challenges simultaneously. By using our API, you can automate every business process, from sale to launch. In addition, WPCS exposes state-of-the-art cloud infrastructure through a simple interface. Updates to all websites are executed centrally, and safely using our versioning system, while your business process enable you to sell WordPress-based SaaS or Website-products while you’re asleep.
We see an enormous potential and a new wave of thriving, independent WordPress-based SaaS companies, by leveraging the dominant cloud architecture of SaaS, multi-tenancy, to the WordPress ecosystem. Doing so, the power of creating complex applications in the WordPress space isn’t limited to organizations who are capable of hiring large engineering teams, but in the hands of any WordPress creator. Projects of which are already being created on our platform.
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